Transforming a local youth soccer program into a digitally-driven, community-connected powerhouse through strategic marketing and comprehensive website optimization.
First Touch Soccer Academy, a growing youth soccer training organization in Austin, approached our team with a clear goal: stand out in an increasingly competitive market while creating a seamless digital experience for parents and players. With numerous soccer academies vying for attention in the Austin area, they needed more than just incremental improvements—they needed a complete strategic overhaul.
Our mission was twofold: elevate their market positioning through data-driven insights and modernize their entire digital presence to convert interest into enrollment. This meant diving deep into competitor analysis, reimagining their social media strategy, forging community partnerships, and rebuilding their website from the ground up.
We began with comprehensive market research, benchmarking First Touch against every major soccer academy in the Austin area. This wasn't just about comparing prices—we analyzed program structures, coaching philosophies, facility access, and brand positioning to identify gaps in the market that First Touch could uniquely fill.
Simultaneously, we conducted a full audit of their existing website, examining everything from navigation flow to SEO performance. Through Google Analytics deep dives and user experience testing, we identified friction points in the registration process and opportunities to optimize conversion rates.
Our research revealed that while competitors focused heavily on elite player development, there was significant demand for academies emphasizing holistic youth development and community integration—areas where First Touch naturally excelled but undermarketed.
We leveraged a comprehensive toolkit to deliver actionable insights and polished deliverables:
Additionally, we evaluated platform integration opportunities with PLEI and CatchCorner to streamline operations and enhance the digital experience for coaches, players, and families.
A comprehensive competitor analysis covering pricing strategies, program offerings, and positioning across Austin's youth soccer landscape, revealing untapped opportunities for differentiation.
An actionable playbook featuring social media content calendars, referral program mechanics, and strategic partnership recommendations to accelerate enrollment and community engagement.
Detailed mockups and navigation architecture for a modern, mobile-optimized site that simplifies registration, improves SEO visibility, and converts visitors into enrolled players.
A compelling synthesis of insights, opportunities, and implementation roadmaps designed to guide First Touch leadership through strategic decision-making and execution planning.
We're currently in the refinement phase, finalizing our competitor benchmarking insights and partnership research. The team is putting the finishing touches on homepage redesign mockups and streamlining the registration user flow to eliminate drop-off points. Our focus has shifted from discovery to delivery—translating insights into actionable strategies that First Touch can implement immediately.
The final presentation will synthesize months of research, analysis, and creative problem-solving into a clear roadmap for sustainable growth. We're not just handing over documents—we're delivering a transformation strategy.