Featured Clients
Portfolio
Consulting and research work, our newsletter, and the conversations we're having with people across the sports industry.
Featured Clients
Newsletter
Oct 8, 2026
Colin Simmons’ historic performance, Shubman Gill’s resilience, the WNBA’s record growth, the Astros’ early playoff exit, and Texas Volleyball’s rocky start.
Read the issueRecord-breaking NFL scoring, Arch Manning's apology, MLB's looming lockout, McLaren's new partnership, Holger Rune's comeback, and Mbappé's move to On Soccer.
Read issue → Dec 8, 2025BOSS Leaders lecture, Texas Baseball project, Lucia spotlight, and UT sports updates.
Read issue → Nov 17, 2025Inner Market Media insights, AUSL fan engagement work, Hudson Harp spotlight, and UT athletics highlights.
Read issue → Nov 3, 2025Sarah Baumgartner guest lecture, NFL predictive model project, Matt Gelb spotlight, and UT sports roundup.
Read issue → Oct 20, 2025Launch slate of events, Concorde stadium project, Ashish Q&A, and early UT athletics pulse.
Read issue →Work
Data-driven framework to identify the most viable sporting real estate assets for renovation and adjacent land development.
View project → ConsultingComprehensive fan engagement and retention strategy to help Athletes Unlimited Softball grow its audience heading into season two.
View project → ConsultingStrategic marketing and website optimization to transform a youth soccer program into a digitally-driven powerhouse.
View project → ResearchPredictive model using college performance metrics to forecast MLB Draft signing bonuses for Texas Baseball recruiting.
View project → ResearchNLP and machine learning to analyze player interviews and forecast NFL success based on psychological traits.
View project → ResearchData-driven framework to empower WNBA front offices with enhanced decision-making for the 2026 draft.
View project →